⚡ TL;DR
- Econofoods had ongoing engagement efforts but lacked a structured survey or measurement framework.
- Many employees work in frontline roles — retail, warehousing, logistics — that are harder to reach than desk-based teams.
- CultureMonkey's omni-channel delivery via WhatsApp, SMS, and QR codes reached every corner of the workforce.
- More than 75% of employees participated in Econofoods' first ever engagement survey.
- 13+ engagement drivers were analyzed using heatmap analytics, identifying Growth & Development and Social Connection as strong areas.
- 500+ open-text comments were analyzed to surface themes and emotions behind employee feedback.
Challenges: Insufficient data to guide long-term engagement decisions
Gaps in reaching frontline employees across roles
Many Econofoods employees work in roles that aren't as easily reachable as desk-based teams. Leaders needed a way to ensure these frontline groups — in retail, warehousing, logistics, and production — were equally included in listening efforts.
Absence of baseline data to guide engagement decisions
Econofoods had ongoing engagement efforts, but lacked a structured survey or measurement framework. Without a clear baseline, leaders did not have the data required to guide discussions, identify emerging trends, or plan targeted actions.
Solutions: Making listening accessible, inclusive, and insight-driven
Giving frontline employees a simple way to voice feedback
Econofoods reached frontline employees through text messages, WhatsApp, and QR code surveys. With CultureMonkey's omni-channel delivery, the company ensured strong participation and gained better visibility into its workforce experience — regardless of role or location.
A white-labelled survey experience to build trust
In its first organisation-wide engagement initiative, Econofoods designed a survey experience that reflected its brand identity. The familiar, white-labelled surveys built trust and helped employees participate with confidence.
A People Science–backed baseline for leaders
With support from CultureMonkey's People Science team, Econofoods established a clear baseline for future engagement efforts. Leaders were equipped with deeper insight into driver performance and emerging patterns, helping them plan targeted improvements.
“CultureMonkey's support during the launch of our first company engagement survey at Econofoods was phenomenal. With their omni-channel reminders through WhatsApp and Text messages, we reached nearly 80% participation. The user friendly platform, detailed reporting and live dashboard empowered us to develop actionable strategies.”
Reach your frontline workforce where they are
See how CultureMonkey's WhatsApp, SMS, and QR code surveys enable 75%+ participation even in frontline-first organizations.
Results: Building confidence in organisation-wide listening
The first engagement cycle gave Econofoods a grounded view of employee engagement across roles and locations, revealing what was working well and where deeper focus would help strengthen the overall culture. Rewards emerged as the primary focus area for improvement — an insight that would have remained invisible without structured listening.